Cool blend in Co-optex summer collection :


Posted by-Kalki Team



Co-optexs summer exhibition Paruthi presents the vast variety of cotton sarees from across the districts of Tamil Nadu.

Every district in Tamil Nadu has woven a story around sarees — be it Coimbatore or Dindigul, Kancheepuram or Salem — they speak of the belts unique contribution to the textile legacy. Bringing together the best of designs from across the state, Co-optexs summer exhibition Paruthi (meaning cotton), is a walk through the vibrant textile looms of Tamil Nadu.

The exhibition, which opened to the public on Friday, has over 2,500 sarees from different clusters of weavers who have been working closely with the state government undertaking to keep alive the tradition. Among the 15 varieties of cotton sarees are Chettinadu, Madurai sun gudi, Rasipuram cotton, Dindigul cotton, organic cotton sarees.

Speaking to DtNext, TN Venkatesh, Managing Director, Co-optex, said that the highlight of the show was the incorporation of the famous colours and designs of silk sarees in cotton sarees. These sarees are woven by using traditional motifs in contemporary style with thread work borders, buttas and pallu using fine mercerised cotton yarn adding to the aesthetic appeal. “Since this is a fresh approach to cotton sarees, they have been called Puthinam or new,” he said.

Co-optex that has roped in more than one lakh weavers across the state, has offered them a chance of sustainable living, as several of them had given up their long-standing tradition due to lack of patronage.

Venkatesh pointed out, “It was really sad to see a group of weavers near Vadamanapakkam near Cheyyar in Tiruvannamalai take up menial jobs. Tightened child labour laws forbade them from working on korvai, as they couldnt employ children in their families. Instead, we ask them to work on Kanchi cotton sarees in simple designs, assuring them that Co-optex would buy them.” As a result, every month they receive as many as 50 sarees from the cluster alone.

While there are home furnishing and kurtas in cotton on display, the exhibition couldnt have been complete without the traditional silk. In the last few years, Co optex has revived a number of them, to suit the tastes of the modern-day woman, retaining the character of the traditional craft.

The exquisite silk collection includes Thirubuvanam sarees, Kancheepuram and Arani, apart from other revived collections like the ones dedicated to legendary singer MS Subbulakshmi— Darbar pattu and MS Blue varieties. As many as 30 sarees designed by Bharathnanatyam doyen Rukmini Devi Arundale for her dance dramas recreated by Co optex are also on display.

Paruthi is on display till April 30 at CP Art Centre on Eldams Road, and the price range begins from Rs 600.



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